Privacy Policy

Effective Date: July 14, 2026

At ASVIE ("ASVIE," "we," "our," or "us"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data when you visit our website, place an order, create an account, or otherwise interact with us.

By accessing or using our Website, you agree to the practices described in this Privacy Policy.

1. Business Information

The Website is owned and operated by ASVIE, a sole proprietorship owned by Yamini Kuchhal.

Registered Office:

Alt F, 2nd Floor
Golf Course Road
Sector 43
Gurugram, Haryana 122009
India

For any privacy-related queries, you may contact us at:

Email: hello@asvie.in

2. Information We Collect

We may collect the following categories of information:

Personal Information

Full name
Billing and shipping address
Email address
Mobile number
Date of birth (if voluntarily provided)
Payment-related information (processed securely through payment gateways)
Order history
Account credentials (if you create an account)

Technical Information

When you browse our Website, we may automatically collect:

IP address
Browser type
Device information
Operating system
Pages visited
Time spent on pages
Referring website
Cookies and similar technologies

3. How We Use Your Information

We use your information to:

Process and deliver your orders
Process payments and refunds
Provide customer support
Send order confirmations and shipping updates
Respond to your enquiries
Improve our products and Website
Personalize your shopping experience
Prevent fraud and unauthorized transactions
Comply with legal obligations
Send promotional communications where you have provided consent

4. Legal Basis for Processing

We collect and process your personal information:

with your consent;
to fulfil a contract with you (such as processing an order);
to comply with applicable legal obligations; or
where necessary for our legitimate business interests, provided such interests do not override your rights.

You may withdraw your consent at any time by contacting us.

5. Sharing of Information

We do not sell your personal information.

Your information may be shared only with trusted third parties necessary to operate our business, including:

Payment gateway providers
Courier and logistics partners
Technology service providers
Cloud hosting providers
Marketing platforms
Professional advisors
Government authorities where legally required

These parties receive only the information necessary to perform their services and are expected to protect your data.

6. Payment Information

Payments are processed through secure third-party payment service providers.

ASVIE does not store your complete debit card, credit card, UPI PIN, CVV, or internet banking credentials.

7. Cookies

Our Website uses cookies and similar technologies to:

remember your preferences;
keep you signed in;
analyze Website traffic;
improve Website performance;
personalize your shopping experience.

You can disable cookies through your browser settings. However, some Website features may not function properly.

8. Marketing Communications

With your consent, we may send:

newsletters;
new collection launches;
promotional offers;
styling inspiration;
exclusive member updates.

You may unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

9. Data Retention

We retain your personal information only for as long as necessary to:

fulfil your orders;
comply with legal and tax obligations;
resolve disputes;
enforce our agreements.

Once no longer required, your information will be securely deleted or anonymized.

10. Your Rights

Subject to applicable law, you may have the right to:

access your personal information;
request correction of inaccurate information;
request deletion of your information where applicable;
withdraw consent;
request details regarding how your information is being used.

To exercise these rights, please email us at:

hello@asvie.in

11. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, disclosure, alteration, or destruction.

While we strive to protect your information, no method of electronic transmission or storage is completely secure.

12. Children's Privacy

Our Website is not intended for individuals under the age of 18 years.

We do not knowingly collect personal information from children.

13. Third-Party Websites

Our Website may contain links to third-party websites.

ASVIE is not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before sharing any personal information.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page along with the updated Effective Date. Continued use of the Website after such updates constitutes your acceptance of the revised Privacy Policy.

15. Governing Law

This Privacy Policy shall be governed by the laws of India.

Any dispute arising from or relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the competent courts located in Gurugram, Haryana.